Expertise-Focused IP
We are building a creator network focused on specific verticals (e.g., lifestyle, design, aesthetics), partnering with experts possessing profound knowledge and unique perspectives. Unlike traditional MCNs, we emphasize deeper content co-creation, intellectual endorsement, and community influence solutions for brands. This network aims to translate professional insights into compelling brand narratives.
Service Details:
Vertical Expert Creator Sourcing & Management: Focus on lifestyle, design, gastronomy, art, etc., to manage creators with professional backgrounds and high-quality content production capabilities.
Expert Content Commercialization Solutions: Match brands with the most suitable expert creators to co-develop in-depth content collaborations such as deep-dive reviews, masterclasses, podcast dialogues, or co-branded designs.
Creator Career Development & Content Enablement: Provide signed creators with content direction guidance, production resource support, monetization advice, and personal branding consultancy.
Brand-Creator Long-term Relationship Management: Act as the bridge between brands and expert creators, managing the partnership to ensure content quality and smooth collaboration.
Intellectual Property (IP) Co-Development: Explore co-developing the expert creator’s knowledge or brand-creator partnerships into commercially valuable knowledge products or co-branded merchandise.
Our Expertise:
Max Traverse
Max Traverse is a pedigreed Entrepreneur and F&B Specialist originally from Versailles, France, bringing over two decades of international experience to the table. He is the founder behind Asia’s largest Tiki venue collection and the Asia Rum Festival. He created Hong Kong’s most extensive rum selection at Honi Honi (Asia’s 50 Best Bars). His career includes developing award-winning hospitality concepts and holding senior leadership positions in luxury venues, supported by deep expertise in operations, concept creation, strategic planning, and luxury brand collaborations.