Social Operations for the China Market
Dedicated to full-service operations on China’s dominant social platforms, including Xiaohongshu, Douyin, Video Channels, and Official Accounts. We provide one-stop solutions from account strategy, daily content planning, community interaction to data analysis. Our team has a deep understanding of each platform’s algorithms, community culture, and trending topics, enabling us to craft localized social communication strategies that efficiently build a brand’s social presence, user affinity, and private domain traffic in China.
Service Details:
China Social Platform Onboarding & Positioning: Assist brands with registration, verification, basic setup, and visual positioning of official/enterprise accounts on Xiaohongshu, Douyin, WeChat, etc.
Platform-Specific Content Strategy & Production: Develop content strategies tailored to the unique characteristics of each platform and create localized content.
China KOL/KOC/Talent Marketing: Build and maintain a database of influencers across verticals in China. Plan and execute full-funnel collaborations from product seeding, hashtag challenges to livestream commerce.
Xiaohongshu/Douyin/Video Channel Account Management: Includes daily content publishing, comment interaction, fan management, data monitoring, and optimization.
China Social Media Trend & Hotspot Tracking: Real-time monitoring of platform hot searches, trending topics, and viral content, providing recommendations for rapid response and trend-jacking.
China Market Data Analysis & Reporting: Provide in-depth analysis based on platform backend data, including note/video performance, follower demographics, competitor activities, and campaign effectiveness evaluation.
