Brand Readiness Assessment for China Entry: Analyze the brand’s existing visual assets, brand story, and global positioning to evaluate its adaptability and potential challenges in the Chinese market, providing preliminary recommendations for localization adjustments.

China Social Media Ecosystem Decoding & Platform Matching: Based on the brand’s industry, target audience profile, and marketing objectives, deeply interpret the algorithmic logic and user ecology of core platforms like WeChat, Xiaohongshu, Douyin, and Weibo, to select the 1-2 most suitable platforms for initial launch.

Competitive Landscape & Category Opportunity Insights: Conduct in-depth research on the social media strategies of leading, mid-tier, and emerging competitors within the target category. Analyze their content tactics, traffic sources, and user engagement to identify differentiated entry opportunities for the brand.

Core Chinese Audience Persona Profiling: Go beyond basic demographics to deeply analyze the target audience’s content consumption habits, media preferences, decision-making journey, and community culture within the Chinese social ecosystem.

Social Media Go-to-Market Roadmap: Deliver a clear, direct, and actionable first-step plan. This includes recommendations for platform selection and account positioning, core content directions for the launch phase, key performance indicator setting, and suggested resource allocation for personnel and budget.

Launch Phase Risk Assessment & Mitigation Advice: Identify potential risks the brand may face in the initial stages on Chinese social media, such as cultural misinterpretations, public opinion pitfalls, or blind spots in platform rules, and provide forward-looking strategies to mitigate them.